The Glamping Show Americas 2024 in Denver, Colorado alongside the leadership team. This event wasn’t just about showcasing our brand — it was about fostering meaningful connections, meeting with industry partners, and helping to shape the future of the glamping industry.

One of the most energizing and rewarding speaking engagements I’ve had recently was with a group of university-aged entrepreneurs at Sputnik, Fundación El Mundo Que Viene. These young minds are standing at the crossroads of career, ambition, and independence.

Speaking at the Chamber of Commerce (Cámara de Comercio de Sevilla) in Spain as part of the European Entrepreneurship Program. The event brought together a group of hand-selected women from over 15 different countries across the EU.

The IKONO rebranding project was more than a visual refresh—it was a holistic transformation of the brand, culture, and strategic positioning. By combining deep research, strategic vision, and creative execution, we successfully elevated IKONO into a globally recognized immersive brand.

Having built and scaled UX, design, and product functions across multiple companies, I’ve seen firsthand the common pitfalls businesses face - blurring the lines between UI, UX, and traditional graphic design.

Rollout of a membership and communication tool across whole organization, creating a centralized area for members to access content and engage in tools

The service design blueprint initiative at PaperCut was a transformative project that underscored the value of detailed service mapping and cross-functional collaboration.

I had the opportunity to launch and lead the Unwrapped Digital Event Series for Mobile World Live, an industry-leading content platform associated with GSMA. This was more than just a webinar series—it was a large-scale, high-impact digital event experience, bringing together top executives, analysts, and industry thought leaders from the telecom world.

MWC Barcelona 2023, I was esponsible for leading the rollout of Mobile World Live’s event coverage, ensuring that the industry’s biggest insights and conversations reached a global audience through live streaming, digital marketing, and strategic content distribution.

Implementation of an Association Management Software (AMS) platform to manage our members, sales, revenue, programs, marketing and communications.

A new and improved blog and help desk launch including 1000+ articles and a complex tagging structure, new UX overhaul and improved customer experience

One of my most impactful sessions took place on the banks of the river in Melbourne, where I led a marketing strategy session for Women 4 STEM. This was more than just a planning meeting—it was an opportunity to reflect, ideate, and shape the future of diversity and inclusion in the industry.

Emerging Markets - Implementing acquisition marketing through free product offering across SEO, SEM and Lead nurturing in multiple languages and regions

Digital end to end experience, UX & Product Design, AGILE, Website Builds and Strategies, System Implementations & Integrations, Design Language Systems, Multiple Tech Stack Management, Project Delivery.

End to end strategies, Team Building, Innovation, Workshops, Entrepreneur Mindset, Building Frameworks, Solving Complex Problems, Understanding Multiple Inputs, Creating, Distilling Company Strategies. Advising on Marketing and Digital Impact

Project management, Budgets, targets & KPI’s, Team leadership, Leadership approach , Building teams, Recruitment, Managing teams, OKR’s, PIP, Training, Start up experience

Marketing automation, CRM’s and system integrations inc. platform. Marketo, Hubspot, Pardot. CRM systems Salesforce, Microsoft Dynamics, Hivebrite.

End to end communication strategies, roll out of customer comms across all mediums, B2C & B2B comms, PR & corporate comms, internal change comms, messaging and campaigns

Sales, sales leadership, business analysis and sales process definition