Data, CRM and Marketing Automation
Areas of expertise
Implementation of new systems - CRM, SAP, DSL, AMS
Lead acquisition strategies
Lead nurturing and automation
CRM management and data strategy
Experience
Bookings and settlements
Completely automated the sales & marketing process amongst a team of 15 sales consultants and administrators, by introducing Salesforce CRM, Pardot marketing automation platform and a custom built suite of software.
This web and app system provided a portal for external companies to access, integrated with the CRM and automated apartment sales, bookings, inspections and settlements resulting in $250K in cost efficiencies
Property client
Implemented a custom built Microsoft Dynamics 365 CRM, providing strategic advice on data warehousing and managing multiple stakeholders in a compressed timeframe. Took responsibility for the ongoing development of the CRM to improve business efficiency, reporting and smooth delivery of operational initiatives. Created a framework for benchmarking and targets for both the marketing and sales functions.
Complex marketing automation strategies
