Julie Garaway.
Fractional CMO & Senior Leader
Marketing | Digital | Operations | Strategy

 Areas of expertise

Julie Garaway is a fractional CMO and senior leader that focuses on 4 key areas: Marketing, Digital, Operations & Strategy. From creating the strategy through to implementation of digital campaigns across multiple mediums. Digital transformations, leading large or small teams to achieve the best outcome for their people, the business and the customers’ experience.

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Julie Garaway is a strategic leader in marketing and CX.

Using her consultative approach to help businesses build teams, launch products and smash targets for a fraction of the time it takes a typical CMO.

Julie can be dropped into your team and start problem solving immediately. As a fractional CMO, she specialises in quick analysis and rapid change, without the full time investment. She will do a full analysis of the marketing function and work on creating a strategy to achieve the desired outcomes for the business on a part-time basis.

Experienced in all things Marketing & Digital.

See more about how you can hire a fractional CMO across each key area for your business.

Experience
Digital, Design and Tech
Digital, Design and Tech

Digital end to end experience, UX & Product Design, AGILE, Website Builds and Strategies, System Implementations & Integrations, Design Language Systems, Multiple Tech Stack Management, Project Delivery.

Strategy
Strategy

End to end strategies, Team Building, Innovation, Workshops, Entrepreneur Mindset, Building Frameworks, Solving Complex Problems, Understanding Multiple Inputs, Creating, Distilling Company Strategies. Advising on Marketing and Digital Impact

Operations and Leadership
Operations and Leadership

Project management, Budgets, targets & KPI’s, Team leadership, Leadership approach , Building teams, Recruitment, Managing teams, OKR’s, PIP, Training, Start up experience

Marketing
Marketing

Digital Marketing, Teams, Branding, Campaigns, Creative, Digital Media, Advertising, SEM, SEO, Acquisition & Retention, Lead nurturing, CRM, Analytics & Data, Product Marketing

Browse past experience and projects

Find out about past projects, campaigns, implementations and key successes

Featured
CRM Implementation - AMS
CRM Implementation - AMS

Implementation of an Association Management Software (AMS) platform to manage our members, sales, revenue, programs, marketing and communications.

Acquisition Marketing Strategies
Acquisition Marketing Strategies

Emerging Markets - Implementing acquisition marketing through free product offering across SEO, SEM and Lead nurturing in multiple languages and regions

Website re-designs & builds
Website re-designs & builds

A new and improved blog and help desk launch including 1000+ articles and a complex tagging structure, new UX overhaul and improved customer experience

Need to build a new team?

Julie has spent years hiring and leading hundreds of people and designing marketing functions.

 

Leadership stats

Managed teams indirectly 50+ 

Managed teams directly 1-15 

Conducted 200+ interviews 

Created 70+ new jobs 

Hired 100+ people 

Promoted 50+ internal people 

Rebuilt 10 x teams ground up

PIP & performance training 30+ 

Countless PD’s, org charts, performance plans.

Testimonials

Testimonials
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Nilesh Daya

“Julie pushed our design thinking to its limits and drove the creation of a Design Language System which continues to elevate the work that we do, long after she left the company.”

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Krys Northover

“I've had the pleasure of working with Julie over the past year, and I can say first hand, not only is Julie an expert in her field of CX Design, Digital & Product Marketing, but also a strong, influential leader who embraces out-of-the-box thinking and innovation.”

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Rebecca Ballantyne

“Julie would have to be one of the most strategic thinkers that I’ve worked with. She has passion and heart like no other and I learnt a lot from her in the time I worked with her. She is an awesome Manager and Leader, ensuring her team is cared for and supported.”

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Dwayne Taylor

“Julie is so cool under pressure, and to date is by far one of the best stakeholder negotiator I have seen. Managing strong personalities through some very complex problems and easily been able to bring a team together under some tight deadlines to reach the best outcomes for the company.”

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See areas of expertise

Digital | Marketing | Operations | Strategy