Areas of expertise
Leading teams
Branding
Acquisitions & multiple brand mgmt
Partner Marketing
B2B
B2C
B2B2C
Campaign management
Creative
Digital Media & Advertising
SEM, SEO, DCM, paid campaigns
Acquisition & retention
Lead acquisition
Lead nurturing
CRM and data
Analytics & data
Google Analytics
Complex marketing automation strategies
Implementation of an Association Management Software (AMS) platform to manage our members, sales, revenue, programs, marketing and communications.
Emerging Markets - Implementing acquisition marketing through free product offering across SEO, SEM and Lead nurturing in multiple languages and regions
Marketing automation, CRM’s and system integrations inc. platform. Marketo, Hubspot, Pardot. CRM systems Salesforce, Microsoft Dynamics, Hivebrite.
End to end communication strategies, roll out of customer comms across all mediums, B2C & B2B comms, PR & corporate comms, internal change comms, messaging and campaigns
